Segmentation and Targeting

Marketing activity is increasingly dependent upon relevance to the customer, especially as the majority of email systems are now using this as a key indicator for deliverability of your messages.

We can help you optimise your segmentation and targeting to not only develop your initial campaign selections but also feed the results back into your CRM system to continually increase the intelligence you can draw upon and feed into future selections. This in turn adds to increased conversion and return from each and every campaign.